Sophisticated, quality cosmetics based on natural ingredients come from love and an uncompromising attitude towards life and the world
Derived from love towards fine and natural cosmetics and a desire to create something new and different, the brand “Koozmetik” has for five years of existence occupied a visible and important place in the domestic market. The creators of “Koozmetik” are two successful women with an uncompromising attitude towards life, health, nature, quality and aesthetics, architect Daniela Stanković and economist Jovana Antić.
“We wanted to create quality cosmetics that would also be an object of beauty. The primary idea and vision is actually what we are living today, after five years, which is to combine the highest quality ingredients from nature and, with the help of superior manufacturing technology, to create a product that meets all expectations,” says Jovana.
Popular tendencies are often on the side of rapid results and mainstream cosmetics, and the idea behind “Koozmetik” is quite different.
“True beauty can only be natural, one that lies within you and only that can impress others. Cosmetics created in harmony with nature makes you discover inner beauty, gives long-lasting results that last and make you really shine,” agree on Jovana and Daniela.
Their attitude is reflected not only through the cosmetics they make, but also through the way their products are made. “Our concept is not only to produce exclusive cosmetics, but to work on promoting healthy habits and to develop a new life approach inspired with nature that gives us a solution to everything, how to be healthy, happy, and then beautiful,” Daniela considers and adding that the ideas of minimalism and simplicity were used in the creation of “Koozmetik”.
“We want to make sure to remove everything unnecessary from our lives and to dedicate ourselves to what is essential and important. Given that, we wanted to make cosmetics that are unisex and utterly simplified in terms of a number of products, designs, and ingredients. In addition, we want to think of our products as small beauty items that have a wider meaning.”
Their products are different from anything that can be found in our market and by the way they are made.
“Our production process is very specific for these days, and in fact, it is essentially a way that will never become extinct. We make all the products by hand, in small batches with great love. In this way, we pay great attention to each product. We hire people, not machines. We also take care that the good mood in the team and work contributes to the quality of the products themselves. During the product development, our laboratory assistants enjoy the scents and creation in general, and that energy is definitely felt in the product itself,” describes Jovana.
Some products, such as the increasingly popular “Koozmetik” soap, take a long time for making. It takes more than a month for all the oils and butter to come together nicely and to mature. Everything they produce by hand is packaged the same way.
“The production process itself is not the most economical, but we are focused on quality, so we have never considered other production options. It is something that adorns us and we would love to see it stay that way,” says Daniela.
The team that produces “Koozmetik” is small for now, with only eight people of different ages.
“When selecting employees, one of the most important things is definitely a responsibility towards the business and a love for nature and its charms. We like to cooperate with people who are older because they definitely have the experience, but also with the younger ones, who bring us speed and freshness,” explains Jovana, adding that besides the people who make it, the most important ingredients for cosmetics are its origin.
“We spend most of our time looking for the highest quality raw materials. We mainly import all raw materials and packaging, while certain medicinal raw materials are also found in our households. We have made partnerships with wonderful beekeepers in the south of Serbia to supply us with the finest beeswax and this product is truly fantastic.”
“Koozmetik” products are available in Serbia and Montenegro, and Jovana and Daniela have recently signed a contract for placement on the European market, so their cosmetics will soon be found in France and Switzerland. Their story is proof that even today when we are bombarded with advertisements on all sides, the best way to succeed is to have a good and quality product that people try and love.