Launching her own cosmetic line Lady Gaga has once again pushed the boundaries and sent a message that puts beauty in a whole new context
When she appeared on the world stage in 2008, it was obvious that something different was happening. Even though from the first moment there were doubts about how original she was and how much she borrowed from others and that she recycled already seen motives, Lady Gaga had deserved a chapter in the history of pop culture long ago.
Therefore, not exclusively music, but pop culture that has been seriously influenced by her in the last eleven years. Although most experienced show business analysts thought they knew what direction her career would take, Gaga surprised the world several times. In the moment of greatest commercial success, after the albums “Fame monster” and “Born this way” Lady Gaga experimented with techno music on the “Artpop” project and, without neglecting her critics, played with the (forgotten) country sound on the latest album “Joanne”. But even though many claim she lost her path, she returns to the throne with her role in “A Star is Born” and wins an Oscar for the track “Shallow” she sang along with Bradley Cooper.
Throughout her career she has been fascinating with the original fashion expression, an eccentricity not seen since the era of Grace Jones (the famous 1980s). In this field, her originality is only re-examined, but even when recycling, she does it in a personal way. After all, how else would she be the inspiration for an entire army of fashion designers? Lady Gaga usually disappoints her fans when she shows up regularly dressed without extravagant makeup and unpredictable costumes. So, everyone wondered what her cosmetic line, announced earlier this year, would look like? What she had promised in January, she realized at the end of summer.
With her team, she introduced the beauty line “Haus Laboratories” at a time when many pop stars are doing the same thing, like Rihanna and her cosmetic brand “Fenty Beauty”.
Lady Gaga worked the most on decorative cosmetics, repeating what she had said many times. All her life she had suffered from a lack of confidence when it came to physical appearance. She treated her feeling of inferiority with heavy makeup, an experiment that would cover up her flaws.
Today, he claims that beauty is not a condition for the happiness of any being in the world, and with the Haus Beauty collection whose “Haus Laboratories” is an essential part, as always, it tests the world’s ability to accept something new. Gaga, by choosing colors, literally erases the boundaries between the masculine and feminine principles, launching striking tones that require the courage to be glamorous and extravagant. Under the slogan “Let’s change the world with beauty,” Lady Gaga encourages women to play with dark lipsticks, golden shadows and not save on eye liners and mascara. The whole collection is vegan and has not been tested on animals, which is in line with Lady Gaga’s social engagement.
In this field, great success before her was achieved by Rihanna playing on the map of multiculturalism and her own origin. Rihanna’s “Fenty Beauty” line is for all skin color types. The pop star from Barbados told with her beauty brand that “all women are different and no one should be denied the right to feel satisfied.” Powder with 40 different shades was more than a cosmetic product. It carried the message of equal rights, liberality and coexistence. Pop stars do it differently, don’t they?