Fashion is coming back to the city
In Belgrade, October is traditionally the month of fashion, and the main event of the season is certainly Perwoll Fashion Week, where new trends in the fashion business will be presented for the 46th time from October 24th to October 31st.
This event, focused on author design and women’s entrepreneurship, will begin with the show by one of the most recognized fashion designers in our country, Dragana Ognjenović.
During the seven days of the show, many famous designers, as well as those who are not yet recognized and still making their way on the fashion scene, will get the opportunity to present themselves.
YOUNG TALENTS
Traditionally, the audience will be able to see a show of the author from the “Belgrade Design District”, a favorite gathering place for fashion lovers, as well as tourists who have made this place an unavoidable tour of Belgrade.
Young designers will have the opportunity to express themselves at a student show featuring graduates of leading fashion academies, and participants in the regional Noizz Fashion Award competition will compete for an award that bears the name of prematurely deceased journalist and activist Boris Trivan and takes the winner to prestigious London Fashion Week.
Photography lovers will enjoy the exhibition of the winner of last year’s competition “BFW Instashot”, Andrej Mihajlović.
White day in Progres
Multiple award-winning fashion designers Sonja Krstić, Aleksandra Lalić, Nevena Ivanović, Ana Trosić Trajković, and Budislava Keković merge Serbia’s fashion and intangible cultural heritage into the White Day project, a kind of continuation of the highly successful concepts such as Zubun and Contemporary Cultural Heritage.
Recently, these projects have attracted a great deal of public attention through extremely attractive works that showed the compound of contemporary artistic expression and tradition, and exceptionally promoted Serbian author design and cultural heritage in local and international contexts. The works of the mentioned designers will be displayed at the Progres Gallery and will be on display in Paris, at the Cultural Center of Serbia in December.
Fashion and Ecology
Perwoll Fashion Week points to the importance of ecology and sustainable solutions in the fashion industry, so after last year’s “Sustainable Fashion Days”, discussions on these topics will continue this year. On the round table, called “Fair Fashion Dialogue”, organized by the Center for Sustainable Development of Serbia, will deal with these issues by representatives of relevant state institutions, relevant ministries, industry, professional associations, and media.
Dunja Jovanović and Marija Radaković, authors of the F.fm show will talk with their guests about the social and environmental aspects of the domestic textile and fashion industry, and Expo Sustainable Brands will bring together local brands that include sustainability principles into their design and business. This approach aims to develop public awareness of the availability of local brands, as well as to foster a culture of purchasing domestic production.
France in Belgrade
France, as the cradle of fashion, has been a major influence on the domestic fashion scene since the 1920s, therefore Perwoll Fashion Week pays special attention to it in the year that marks 180 years of Serbia’s diplomatic relations with this in many fields, a significant and large country.
Special guest of the event will be Xavier Chaumette, a French expert in the field of fashion history, cultural heritage and museum practices, who will give a lecture on the treatment of cultural heritage in contemporary fashion.
Perwoll Fashion Week will be officially closed at the Embassy of the Republic of France by the French fashion designer Vincent Lapp, one of the founders of the AV female clothing brand.