According to Mirjana Vujičić, elegance is a timeless stylistic expression, who has built her fashion philosophy with full confidence in her instincts and talent
Mirjana Vujičić, a fashion designer who discovered the love towards this profession in her early childhood, considers simplicity the core of her aesthetics. She does not consider trends to be imperative and encourages women to find their own expression and uniqueness, without fear of expressing what they are.
How did you decide to make fashion your profession?
Ever since I was a child, I loved tailoring, sewing and remodeling things, and my family noticed that as well. I’ve always been that creative type who has that “something” in hands. Although education has taken me to the other side, I have returned to creative work and apply the acquired knowledge in this business that I do today.
According to your opinion, what is the secret of feminine elegance and what clothing pieces should a woman have in order to be sophisticated?
After more than ten years in this business, it turned out that the best recipe for success is to love and listen to yourself, that a woman who enjoys her beauty, proudly wears it and shows the world as something unique to her. The key to that beauty has always been and remains, the simplicity that has become our trademark, and with it somehow comes spontaneously the sophistication that is imbued with superior quality and material selection of our models.
How did you present your first collection in 2008, how has your attitude towards fashion changed?
I have never been a supporter of trends, and I have strived to maintain a unique and distinctive style over the years. Uniqueness and simplicity stood out as the core of our aesthetics, which was very well received by the audience and our customers. Our greatest satisfaction is that the recognizability, which is not extravagant and striking, but that simplicity and the motto “less is more” have found their way. At the core of creation, my attitude towards fashion has remained the same, what we are following and in which we are constantly improving are innovations in the field of photography and scenery, as well as in the field of marketing and modern business of the Mirjana Vujčić brand.
What did you learn along with this business?
Certainly, this job has taught me patience, both the one you have to give to the client and the one you build your vision for, because your dreams have shown you what it should look like. Also, I learned to trust myself and my instinct, that is, to call it “talent”, as for many seasons I have been creating a model that later turns out to be a must-have trend of the season (we had that case with the details of the bow, then the color of lavender and many others).
Where do you find your inspiration and what is it that you want to express with your fashion?
The last SS 2019 collection is in a way a summary of my creative work and all the messages we have imbued through previous collections. Simplicity, sophistication, and elegance are something we have been holding on to since the inception of the brand, and for years we have been building an empowered, unique woman whose beauty we most often use as inspiration.
What makes Mirjana Vujčić’s creations special?
Perhaps just because in the world of abundance in which we live, kitsch, colors and patterns, and the general saturation that blinds us, Mirjana Vujčić’s brand has remained consistent with its timeless elegance and the most beautiful attribute of all, which is femininity. We ourselves are sometimes amazed when we look at photos of models from 2008 or 2010 – we would show them all again today and bring them to our audience because they are truly timeless.
How do you strike a balance between your career and your personal life, and what do you do when you’re not in fashion?
In addition to the Mirjana Vujčić brand and fashion, I am also engaged in another private business that I have started on my own, which has been doing very well for the time being, so in addition to many obligations and responsibilities, I am finding a way to enjoy myself with my daughters and family. Usually, going to nature, visiting parents, or taking a short trip with loved ones is the best anti-stress therapy.
How would you define your mantra you live according to?
Dedication, a little luck and a lot of effort and work. Even when others do not believe in you, when you encounter obstacles and difficulties, if you believe in yourself and your dreams, the world is at your fingertips.
Since most of your work is dedicated to Bridal collections, what makes wedding dressing demanding, and how do you approach the creative process and designing it?
It is demanding by the very fact that this dress, to which was initially emphasized, that the feeling that “all eyes will be pointed at you” creates a kind of responsibility for us as creators, while in girls it creates a certain tension, often fearing if it was the right dress for them. With years and experience, we can already say that we have learned to fulfill all the requirements and feel the sensibility of our future bride. The creative process of creating a wedding dress is not much different than creating another fashion piece by Mirjana Vujčić. I do not rely on the traditional ideas of how the bride should look, nor, on the contrary, on those “commercial” that contain a multitude of lace, details, zircons, and others. In the creative act of creation, it is a dress that nurtures all the postulates of our aesthetics, in my head I can already see the details that I am merging, we add materials that we have chosen with great care, so this one dress grows into a wedding dress with a bride who is looking for simplicity and elegance.