Devoted and persistent in her work, in which her qualities have been demonstrated and gained a great trust from clients and associates, Mina Kalezic is a true example that femininity and success can go with one another.
Mina Kalezic, CBS International’s director of sales and marketing, is a woman with a lot of energy, focused on a job where she is extremely successful. The company where he works is a leader in the Serbian market for 9 years in a row and continues to introduce new trends and educate the market about new opportunities in the real estate world.
What is the best and most difficult side of your business and the real estate business in general? What are you mostly proud of when it comes to business?
Since my focus is the residential market, to be more precise, the marketing and sale of apartments on exclusive projects, it is a delightful feeling to know that you are influencing people’s lives in some of the most beautiful and very important sense – in search of their new home. Finally, when it comes to handing over the keys, pleased customers are a great satisfaction, particularly when you know that you have gone through the entire process and consultations with them regarding the purchase itself. On the other side, considering the fact that my job is mostly related with working with people, it can be extremely exhausting, colored by many emotions and moods, therefore different energies throughout the day can also influence me. When it comes to business, I am especially proud that my team and I have brought new trends in the construction to our market, of course, thanks to investors we have the chance to work with. Along with the arrival of a new concept of living, a condominium, we have worked hard and dedicated on the market education, so nowadays we are able to say that we have made a special contribution to the understanding of people that when they buy an apartment, they not only buy space, but also a new lifestyle.
When it comes to the real estate market what is specific about Belgrade, what makes the Serbian capital attractive to foreigners?
Belgrade has changed a lot and the change of capital is unquestionably big, which today results in a far larger number of foreign investors in all segments of the real estate market, as well as international companies that just choose our market as the most promising for positioning their business, hence servicing the markets of the region. On the other side, Belgrade is becoming acknowledged as a tourist destination, and an increasing number of foreigners are choosing the purchase of real estate here, which was unthinkable just a few years ago.
Do you have any habits that stick to, that allow you to be more successful and efficient at work?
I always attempt to be as concentrated as possible and dedicated to the client and the work that is the priority and significant at that moment, and that means that I try to be informed and read many different sources related to the job I do, exchange opinions and information with colleagues is also very important. Usually, I am a very determined and persistent person, with faith in myself, therefore I believe that these qualities always play an important role in a job successfully done.
Do you consider the fact that women and men in your business are beginning from the same positions and have the same chances for career growth?
Considering the gender equality in this industry, the situation is very similar to that in other areas of business, with the accent on the fact that we still live in the Balkans, which persistently sticks to some of its values and heritage. However, as I have already pointed out, if you are a dedicated and persistent person who has proven and gained trust in your business qualities, then as a collaborator you will be equally valued regardless of gender.
Considering the fact that you are doing a very dynamic and challenging job, how much time do you have for your family and your private life, how do you balance your responsibilities?
I am always mentally involved in my job, however I still try to find time for my private life and family and to strive for some balance, which is considered to be the biggest secret of overall improvement. My family doesn’t live in Belgrade, so we don’t see each other as often as I would like, but that is why there are modern technologies that, according to my opinion, have the most beautiful function for these purposes. I have a little nephew that I enjoy spending time with, especially since he is now a teenager, so to me as an aunt many situations seem like a Hollywood comedy.