A marathon for shopaholics is about to start, but what should you consider before the starter pistol goes off?
September comes with many challenges. In a certain sense, it is a month for a flying start, far more than January which is usually given this label purely down to its place on the calendar. Because it is easier to link major decisions to a certain date, we have the famous New Year resolutions, all the decisions we make to correct our shortcomings, to improve the quality of our lives, to grow and, finally, progress in every sense of the word – which is something that, in the life of an individual with a healthy perspective on life, is a never-ending process. New Year, simply by the virtue of being new, is perfectly predisposed to be this date, but psychologists, as well as regular people who have a minimum of self-awareness, know that this is usually about procrastination hidden behind a comforting and perhaps motivating fixation on the pompously sounding 1.1. in a year. If you think about it, September is far better suited to be the month of small or large changes, depending on what is bothering us and to which extent, a better time to open a chapter in which we will behave the way we want to and say farewell to our usual mistakes.
But obsession with shopping transcends the framework set by any calendar. The term shopaholic is relatively new and has only become a word we often hear with the advent and sovereign rule of consumer society. The last month of the summer is just an excuse for an uncontrolled marathon race through shopping malls, for two reasons. First of all, there are certain needs regardless of whether you are a single man or woman, or a family person. The way roles are cast among generations is also relevant, as the young are more susceptible to the trap of all these wonderful things that improve our self-image and, for a while, boost our self-esteem. Those a little older can clearly differentiate between needs and desires and are less prone to give in to whims. Secondly, there is the famous new season. Yes, keeping up with fashion is a signal of being in touch with the global trends, but not a way to boost your self-respect and self-esteem. Maniacal shopping emphasizes several problems with the contemporary age:
– First of all, it conceals a compensation mechanism, being that the wonderful new stuff is expected to fill some deeper acute or constant voids
– The need to feel fulfilled, to be filled with fleeting happiness and euphoria
– As was already said, a way to increase self-respect and self-esteem
– A way to be noticed, to stand out from the crowd, to be special and superior
– A classic addiction and impulsive behaviour
The label of a shopaholic is a fashionable shortcut to an instant identity, a very fragile one. This is why a good September resolution, and therefore a good general life resolution as well, would relate to discerning between fleeting and real satisfaction, impulsive desires and real needs, facing what we are truly missing. It is not easy, but it’s worth it.