Ines Jankovic, a designer who, in a very short time, won the favour of women following trends and also the credibility among true fashion experts in this area, talks about her experience of fashion design, galloping trends, inspiration; but not only that. Ines reveals how she imagines sensibility of a lady she creates for. Creations that have become her trademark exude unusual elegance, perfectly emphasize the feminine silhouette and full refinement.
photo: Sanja Stefanović i Marko Vulević
What is your personal experience related to fashion habits of modern women?
I think that a modern woman are placing a lot more effort than it was the case in time of our mothers. This 21st century has brought us freedom in many ways but also imposes such rapid pace and high standards so that we all care more about nutrition, exercising and Care in general. It has become an integral part of contemporary life and fashion therefore.
What type of personality or which kind of character do you imagine while you create?
First of all, women who know what they want and who are able to recognize the difference in the abundance of offered things. They are sophisticated but demanding. They do not follow trends just like that but they choose the best version of themselves. As I have noted in the announcement of our collection: Luxury is not necessarily what is expensive, but something that is rare.
What do you single out as dominant fashion trends for this season?
With us that would always be biker jacket, irreplaceable white shirt and piece of jeans.
Where do you usually find inspiration?
I travel a lot and meet people of different cultures. That is perhaps something that drives me the best and the most intense, when creating a collection. The most important is that all this clothing live on the streets of our metropolis and world capitals.
autor: Saša Anđelković