In the anticipation of the forthcoming Belgrade Fashion Week, we look back at its beginnings, eagerly awaiting April 14th!
As the first Fashion Week in Eastern Europe, Belgrade Fashion Week (BFW) has been a kind of a cultural event since its beginnings in 1996. In order to promote new styles, trends, and tendencies, BFW is based on the concept of fashion as an art. It’s that union of the artistic and commercial aspect of fashion that can be recognized as the main characteristic of BFW. Events like Belgrade Fashion Week complete the city offering in many segments, primarily in the cultural and tourist sectors and help raise awareness of fashion as a cultural phenomenon and a promising economic branch.
Belgrade Fashion Week is a project organized by the fashion studio Click and has quickly become the synonym of the urban Belgrade spirit.
Text: By educating a wider audience, Fashion Week aims to improve the culture of dressing at the local level. Like everywhere else in the world, BFW is organized twice a year – in the spring and autumn. Belgrade then becomes a regional fashion center – first rows are always full of fashion lovers from a wide variety of social spheres, diplomats and foreign representatives. Tickets are always sold out and the interest for each subsequent show grows.
“I think there is beauty in everything. What ‘normal’ people would perceive as ugly, I can usually see something of beauty in it. “- Alexander McQueen
Fashion as a global phenomenon
Promotion of local and new designers is the focus of Belgrade Fashion Week. In order to encourage the exchange of ideas, knowledge, and information, BFW constantly invests in independent fashion designers and young talents, promoting fashion design as part of a creative industry with great potentials.
Individual fashion affinities have always been the subject of controversy. Although it sometimes seems that street fashion and social networks harmonize our fashion choices, designers always find a way to call for a change (of style).
“She can beat me, but she cannot beat my outfit.” – Rihanna
Who is afraid of fashion?
Fashion is one of the first indicators of identity, change, and therefore fashion sets us free. It is a trend in style, and the changes it offers can also affect changes in culture as a whole. Perhaps no industry has changed the history of the world in such a subtle way as fashion. Although experiencing changes, fashion always supported social mobility. Imitation and differentiation are always at its core.
“I’ve always believed that fashion was not only to make women more beautiful but also to reassure them, give them confidence.” – Yves Saint Laurent
BFW close up
The BFW, as an aggregate of Serbian design, has participated in the promotion of many fashion names, but also in the constant promotion of already well-known designers. Domestic brands and fashion houses always have noteworthy and highly visited shows, while foreign designers are always welcomed visitors.
In cooperation with various state institutions, humanitarian funds and non-governmental organizations, almost every edition of the Belgrade Fashion Week has a humanitarian character. Many actions have been promoted within the BFW: the Ministry of Labor’s activities, Jazas campaigns, Anti Trafficking (Astra and MTV Foundation) program, UNICEF, help the children’s hospital in Tirsova campaign …
So far, over 750 fashion shows and more than 400 fashion houses and designers have been presented on more than 40 city locations.
The 45th Perwoll Fashion Week has a serious task – to surpass the previous and challenge the next BFW. This year’s spring Perwoll Fashion Week will focus on women’s entrepreneurship and strengthening the relations with regional and world fashion trends.
Many worked on this year’s campaign image, including photographer Misa Obradovic and domestic designer Dejan Momcilovic, while the cover face of the campaign is a promising young model Jelena Tesic.
A unique show dedicated to Milena Dravic – the biggest actress in the region and an icon of style will be organized during the 45th Perwoll Fashion Week. The show is conceived as a striking tribute to Milena. Models for the show were designed by twenty most famous Serbian designers, costume designers, and stylists.
As for some of the names that will appear at this year’s Belgrade Fashion Week, you’ll see Ana Ljubinkovic, Boska Jakovljevic, Igor Todorovic, Budislav Kekovic, Danica Sreckovic, Aleksandra Lalic …
A traditional exhibition of fashion accessories will be held in the lobby of the Belexpo Center in front of the central space. Designers and brands that will participate in this exhibition: Gordana Perencevic, Svetlana Vuk and HotaHota jewelry – jewelry; Lilu by Danijela Biskup, Reda Milano, Sonja Krstic, Evita by Tanja Filipovic – footwear; Duca by Dusica Radosavljevic, DUM Dunja Mihalacki, Kika Woo – handbags and Marija Handmade – hand-made wool scarves and garments.
See you on the 14th of April at the 45th Perwoll Fashion Week!